Motor Industry News
The all-new Volkswagen up! - a giant among small cars
Created Date: 23/08/2011
Volkswagen has redrawn the map of the small car world. The goal: to develop a small car with charisma, a small car with maximum space on a minimal footprint, a small car with the most fuel-efficient engines or an electric drive, a small car with intuitive infotainment and operating systems, a small car with the safety of a large car. The result is the new Volkswagen up! It measures a short 3.54 metres and is a specialist for everyday urban living that was thought through to the last detail. This car - like the larger Polo and the even larger Golf - will appeal to people of all ages and mobility wishes.
Affordable for everyone. In launching the up!, Volkswagen is not only putting a new car in motion; it is also redefining the parameters of customisation and financing. This means that along with clearly delineated equipment lines on the Volkswagen up!, new features will be offered such as up! boxes - e.g. box sets for shopping, long trips or for children on board. The up! will have an infotainment system that owners can tailor to their personal profiles using apps.
The up! will first be launched in the European market. It all starts in December 2011. There are 3 versions for different budgets and needs: take up! is the entry-level car, move up! the comfort-oriented one and high up! the top version. Directly at the car's market launch, there will also be 2 independent models based on the high up!: the up! black and the up! white.
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